Media interviews and camera confidence
Prepare spokespeople to speak clearly and confidently in interviews, on camera and online.
Speaking to a journalist or a camera is different from speaking in a meeting. This programme helps participants prepare key messages, look and sound confident on camera and handle difficult questions calmly. It includes recorded practice interviews with feedback.
Who it is for: Senior leaders, spokespeople, communications teams and experts who speak to media or on video.
Duration: 1–3 days. Group size: up to 25. Format: on-site, virtual or blended, across the UK and online.
What it covers
- How media interviews work
- Key messages
- On-camera presence
- Handling difficult questions
Outcomes
- Spokespeople prepare for interviews and appear on camera with confidence.
- They deliver clear key messages that stay on point.
- They handle tough or unexpected questions calmly.
How it works
- Needs assessment: Before the programme, we hold a needs assessment call with you. You can also opt for an in-depth assessment of needs and starting points.
- Tailored workshop delivery: We design the workshop around those results, using cases and examples from your sector. Sessions use modern, activity-based methods developed by our international learning and development specialists and subject-matter experts.
- Follow-up and report: After the workshop, we send a report covering participation, learning and recommended next steps. When your team is ready, we can design a Level 2 programme that builds on the first.
Questions
- Which language is the training delivered in? Sessions are delivered in English. Other languages are available on request. Let us know your team’s preference and we will build your workshop around it.
- What do participants need to prepare? Nothing formal. We may send a short questionnaire beforehand, and participants should bring real examples from their work.
- How do you measure results? We combine evidence-based assessment, structured feedback and expert evaluation. Depending on the programme, this includes pre-training needs and knowledge assessments, learning checks during the workshop, post-training evaluations, participant feedback and trainer observations. Longer programmes can add manager feedback and follow-up assessments.
Contact OPDEV · ask@opdevinternational.co.uk · London, UK